Understanding media
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Modern linguistic material

McLuhan, Marshall, (1911-1980.)

Understanding media

Abstract: When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Title and contributions: Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.

1st MIT Press ed.

Publication: Cambridge, Mass. : MIT Press, 1994.

Physical description: xxiii, 365 p. ; 23 cm.

Publication date:2007

Language: English (language of the text, soundtrack, etc..)

  • Originally published: New York: McGraw-Hill; London: Routledge & Kegan Paul, 1964.
  • Dates of available copies: 2001.



Classifications: 302.23 (22)

General Processing Data (100)
  • Type of Publication Date: Publication Dates 1 and 2: monograph complete when issued, or issued within one calendar year
  • Publication Date: 2007

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Library Call Number Inventory Number Loan Status Lendability Return date
UniVIU 302.23/MCL 1-250 On shelf Loanable
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